SEO : Tips and warnings

Search engine optimization (SEO) is the most important part of any web based business. No SEO mean No organic visitors. so how do you improve your site SEO? here are some SEO Tips and warnings.

SEO is basically the most important part of any web based business. No SEO mean No organic visitors. Even do the SEO seems to be a mystery for most people, there are ways and creteria you can learn and use to optimize your website, improve your keyword ranking in search engines and so boost your organic traffic.

Search engines are always improving their algorithm to position pages accordingly. Today and after Google's most recent local algorithm update, the rules have changed for local SEO. The best thing you can do for Local Search success in 2015 is to take all the energy you put into trying to fool Google and instead use that energy to make your site better. Take a long, hard look at your site and look at your competitors’ sites. What can you do to be better? You know that your potential customers will be looking at multiple sites, so make your site the best in your vertical.

Tips / warnings to Improve search engine optimization

Tips

• No SEO means no visitors from search engines. If you don’t do it than search engines can’t categorise and rank your site for keywords relevant to your business.

• Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.

• Reciprocal links do matter to Google. Reciprocate with similar websites and include keywords near the links on your site.

• Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better.

• If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Google webmaster tools is another place where you can update your geographic position.

• Correct broken links, search engines do not like dead ends.

• Bold and italics can make your keywords stand out more with the search engines.

• Anyone who can go to google and type in "keyword research" will find many tools that mixed with common sense should suffice quite well. Google Keyword planner is the best and recommended tool to use.

• Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Also make sure that you are not spamming search engines by using the same keyword over and over.

• It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Try phrases in your keyword research tool to get new ideas and find the higher trafficked most targeted phrases. You can use tools to get ideas on new keywords, search patterns of users, and many other things, that mixed with the information

• The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. This free advertising is the most powerful in the world. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. A tiny ad that grabs someone attention will also cause them to click on things in the site looking for what they thought the ad was saying. That is valuable traffic that then increases the ranking in the search engine because it does not take a lot of real traffic to get your page to the first 3 pages of the search engines. While some sites get tons of traffic every month most don't so it is pretty easy to knock most sites out of the top and get your site seen.

Warnings

• Never participate on any kind of link exchange with other sites which may lead to a ban from search engines

• Don't create duplicate websites.

• Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience.

• Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index.

• Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.

• If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.

• Don't hide content.

(Picture: Daniel Schild)